PRIVACY POLICY

Last Updated: October 15, 2026

At LAILEY ("Lailey," "we," "us," or "our"), we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, place an order, subscribe to our communications, or interact with our brand.

By using our website, you acknowledge the privacy practices described in this policy.

1. INFORMATION WE COLLECT

When you shop with Lailey or interact with our website, we may collect the following information:

• Full name

• Email address and phone number

• Billing and shipping addresses

• Order details and purchase history

• Customer account information

• Customer service inquiries

• Marketing preferences

• Information voluntarily provided through forms, promotions, or surveys

We may also automatically collect certain information, including your IP address, browser type, device information, approximate location, website activity, and shopping preferences through cookies and similar technologies.

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

• Process and fulfill orders

• Provide shipping confirmations and tracking updates

• Communicate regarding purchases

• Respond to customer inquiries

• Improve our website and shopping experience

• Send promotional emails and product updates where permitted

• Personalize content and advertising

• Prevent fraud and maintain website security

• Maintain business and transaction records

• Comply with applicable legal obligations

We process personal information only as permitted by applicable privacy laws.

3. PAYMENT SECURITY

Payments are processed through authorized third-party payment providers.

Lailey does not directly store complete credit or debit card information on our own systems. Payment providers handle your information according to their respective security standards and privacy policies.

We take reasonable measures to help ensure a secure shopping experience.

4. SHIPPING & ORDER FULFILLMENT

Lailey proudly offers worldwide shipping.

To fulfill your purchase, relevant customer information, including your name, shipping address, and contact details, may be shared with our manufacturing facility, fulfillment partners, and shipping carriers.

Every order is shipped directly from our manufacturing facility, where our team completes a final quality control inspection before dispatch.

This information is used solely for legitimate order processing, fulfillment, delivery, and related customer service purposes.

5. COOKIES & WEBSITE ANALYTICS

Our website uses cookies and similar technologies to improve your shopping experience.

These technologies may help us:

• Remember items in your shopping cart

• Analyze website traffic

• Improve website functionality

• Understand customer preferences

• Measure advertising performance

• Display relevant advertisements

• Maintain website security

Some cookies may be placed by third-party providers.

You may manage cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect website functionality.

6. ADVERTISING & MARKETING

Lailey may use third-party advertising and analytics services, including Meta and other advertising platforms, to promote our collections and understand campaign performance.

These services may collect information about your interactions with our website through cookies, pixels, or similar technologies.

If you subscribe to our marketing communications, you may receive updates regarding:

• New collections and product launches

• Exclusive promotions

• Restocks and limited releases

• Brand announcements

• Special offers and events

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our communications.

Even after unsubscribing, you may continue receiving essential transactional communications, such as order confirmations and shipping updates.

7. SHARING YOUR INFORMATION

We may share necessary personal information with trusted third-party providers that help operate our business, including:

• Shopify and e-commerce service providers

• Payment processors

• Manufacturing and fulfillment partners

• Shipping and delivery carriers

• Marketing and advertising platforms

• Customer support services

• Website analytics providers

• Fraud prevention and security services

• Professional advisers and legal authorities where required

We do not sell personal information for monetary compensation.

However, certain advertising-related disclosures may qualify as a sale or sharing of personal information under applicable privacy laws. Where required, customers may exercise their rights to opt out of these activities.

We do not disclose personal information for unrelated purposes unless permitted or required by applicable law.

8. INTERNATIONAL CUSTOMERS

Lailey proudly serves customers worldwide.

As a result, personal information may be transferred to, stored in, or processed in countries outside your country of residence.

Where required, we take appropriate measures to protect personal information in accordance with applicable privacy laws.

International customers may have additional privacy rights depending on their location.

9. DATA PROTECTION & SECURITY

We take reasonable measures to safeguard personal information against unauthorized access, misuse, alteration, loss, or disclosure.

These measures may include secure systems, access controls, authentication procedures, and reputable third-party service providers.

Although we strive to protect your information, no method of online transmission or electronic storage can be guaranteed completely secure.

In the event of a data breach, we will take appropriate action and provide notifications where required by law.

10. YOUR PRIVACY RIGHTS

Depending on your location and applicable privacy laws, you may have the right to:

• Request access to personal information we hold about you

• Request corrections to inaccurate information

• Request deletion of eligible personal information

• Withdraw consent where applicable

• Opt out of promotional communications

• Opt out of certain advertising-related data sharing

• Request information about how your data is collected and used

• Request a portable copy of your information where applicable

• Submit a privacy-related complaint

Certain requests may be subject to legal exceptions or limitations.

To exercise your privacy rights, please contact us at laileybrand@gmail.com.

We may request verification of your identity before processing certain requests.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

• Process and fulfill purchases

• Provide customer support

• Maintain business and transaction records

• Resolve disputes

• Prevent fraud

• Meet legal and accounting obligations

• Protect our legitimate business interests

When personal information is no longer required, we take reasonable steps to securely delete or de-identify it, subject to applicable legal requirements.

12. CHILDREN'S PRIVACY

Lailey does not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information improperly, please contact us at laileybrand@gmail.com so we can investigate and take appropriate action.

13. THIRD-PARTY WEBSITES

Our website may contain links to external websites, applications, or services.

Lailey is not responsible for the privacy practices, content, or security of third-party websites.

We encourage customers to review the privacy policies of any external websites they visit.

14. PRIVACY COMPLAINTS

If you have concerns about how your personal information has been handled, please contact us at laileybrand@gmail.com.

We will review privacy-related concerns and respond within a reasonable period in accordance with applicable law.

Depending on your location, you may also have the right to contact the relevant privacy or data protection authority.

15. CHANGES TO THIS PRIVACY POLICY

Lailey reserves the right to update this Privacy Policy to reflect changes in our business operations, website services, technology, or applicable laws.

Any updates will be reflected by the revision date at the top of this page.

We encourage customers to review this policy periodically.

16. CONTACT US

For questions regarding this Privacy Policy, requests concerning your personal information, or privacy-related complaints, please contact:

LAILEY

Website: https://laileybrand.com

Email: laileybrand@gmail.com

We appreciate your trust and support.

Wear Lailey. ♡